HOPE IS A STRATEGY FOR CHANGE
We have the power to build a better world for the 99%. But first, we need to imagine a planet where every living being can thrive, believe that’s possible and unite to make it happen. Stories have the power to fuel our collective imagination, highlight inspiring examples and connect people.
Illustration: Daniel Liévano for Fine Acts
👋🏼 Hi! I’m Bruna, nice to meet you.
I’m a communications expert, writer and an immigrant in Europe. I have worked as an in-house and freelance content creator, copywriter and communications strategist for advertising agencies, film studios, companies and NGOs for the last twelve years.
🌅 In 2019 I participated in a Hope-Based Communications workshop led by Thomas Coombes in Lisbon. It was the kickstart to gathering the tools for storytelling and strategic communications focused on racial, social, economic and disability justice.
Hope-based comms
and more...
Hope-Based communications is a methodology that actively promotes the values and solutions to build a society centred on respect for human rights. It focuses on empathy and a sense of togetherness to create narratives that counter the climate of fear and division that populists are trying to establish. The strategies for Hope-Based comms were created by Thomas Coombes.
I apply that methodology in the stories, content and communication strategies I create, together with other tools, sources and research. I am inspired by adrienne marie brown, Nêgo Bispo, Anat-Shenker Osorio, Paulo Freire, Aílton Krenak, Geni Nuñez, Naomi Klein and others.
Illustration by Zdravka Boudinova - Zdravolina
Working together
📑 Communications strategy: developing holistic and interconnected communications strategies to reach your organization's goals.
🎯 Brand positioning: developing core values and tone of voice based on your organization's mission.
📢 Content marketing: creating strategic content to reach your target audience, based on the hope-based methodology.
🎯 Brand positioning: developing core values and tone of voice based on your organization's mission.
📢 Content marketing: creating strategic content to reach your target audience, based on the hope-based methodology.
🎨 Creation of images and videos for social media and websites: from conceptualisation to final product.
✍️ Copywriting and creative writing for social media, websites, guidelines, reports, and more.
💻 Social media managing: scheduling posts, managing interactions and more.
Previous works
WIEGO
WIEGO's monthly digest has kept a high open rate in the last six months, around 37% and a 3.5% click rate. Click here to view one of the emails in English - we also have a Spanish and French digest.
WIEGO's LinkedIn page is a success case as we have seen an ascedent growth not only in followers but also in engagement. In the last six months we had a 20% growth in post clicks and 19% page engagement rate. Currently, we have a loyal audience of almost 20.000 followers from all over the world, as we share content in English, Spanish and French.
Click here to view one of the posts.
WIEGO's Facebook page has a very different audience than its LinkedIn page. On Facebook, our target audience is workers and workers organizations, who are progressively connecting more with our content. We had an astounding growth in 116% in clicks on links in the last six months. Click here to view one of the posts.
Cilck 
Other clients
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