Bruna Cataldi
storytelling
and comms
to promote equity, justice and solidarity.
︎
HOPE IS A STRATEGY FOR CHANGE
We have the power to build a better world for the 99%. But first, we need to imagine a planet where every living being can thrive, believe that’s possible and unite to make it happen. Stories have the power to fuel our collective imagination, highlight inspiring examples and connect people.
Illustration: Daniel Liévano for Fine Acts
👋🏼 Hi! I’m Bruna, nice to meet you.
I’m a writer and an immigrant in Europe. I have worked as an in-house and freelance content creator, copywriter and communications strategist for advertising agencies, film studios, companies and NGOs for the last ten years.
🌅 In 2019 I had the opportunity to participate in a Hope-Based communications workshop led by Thomas Coombes in Lisbon. It was the kickstart to gathering the tools for storytelling and strategic communications focused on racial, social and economic justice.
Hope-based comms
and more...
Hope-Based communications is a methodology that actively promotes the values and solutions to build a society centred on respect for human rights. It focuses on empathy and a sense of togetherness to create narratives that counter the climate of fear and division that populists are trying to establish. The strategies for Hope-Based comms were created by Thomas Coombes.
I apply that methodology in the stories, content and communication strategies I create, together with other tools, sources and research. I am inspired by adrienne marie brown, Nêgo Bispo, Anat-Shenker Osorio, Paulo Freire, Aílton Krenak, Geni Nuñez, Richard Tarnas, Naomi Klein and others.
Illustration by Zdravka Boudinova - Zdravolina
Working together
🎨 Creation of images and videos for social media and websites: from conceptualisation to final product.
✍️ Copywriting and creative writing for social media, websites, guidelines, reports, and more.
💻 Social media managing: scheduling posts, managing interactions and more.
🎯 Brand positioning: core values, tone of voice.
📑 Communications strategy development: narrative-shifting, values and solutions-focused messages.
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